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NEW Campaing – KaDeWe, Alsterhaus, Oberpollinger

Visual Identity Design, Campaign Concept Development, POS & Retail Experience Design, Window Display Design

KaDeWe Berlin, Alsterhaus Hamburg, Oberpollinger Munich

Campaign concept and design for KaDeWe, Alsterhaus, and Oberpollinger, creating a unified luxury retail experience across POS tools, digital platforms, print media, and architectural installations. A cohesive visual identity ensured a consistent and immersive brand presence.

KaDeWe facade with large-scale “New” campaign window displays, featuring modern typography and a minimalist color concept. Designed by Christina Nath.

KaDeWe – “New” Campaign Facade and Window Display Design by Christina Nath

Alsterhaus facade with “New” campaign window displays, featuring bold typography and minimalist branding. Designed by Christina Nath.

Alsterhaus – “New” Campaign Facade and Branding by Christina Nath

Detail view of Alsterhaus “New” campaign window displays featuring bold typography, vibrant color contrasts, and modern retail staging. Designed by Christina Nath.

Alsterhaus – “New” Campaign Window Display Detail by Christina Nath

Oberpollinger window displays for the “New” campaign featuring bold typography, vibrant purple color scheme, and modern retail presentation. Designed by Christina Nath.

Oberpollinger – “New” Campaign Window Display Design by Christina Nath

Oberpollinger – “NEW” Campaign Window Display Detail by Christina Nath

Oberpollinger window display – side view of the “NEW” campaign, featuring bold typography and a vibrant fashion presentation. Designed by Christina Nath.

Side view of Oberpollinger’s “NEW” campaign window display, showcasing bold typography and vibrant colors. Designed by Christina Nath.

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