Visual Communication
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Christmas Campaign – KaDeWe, Alsterhaus, Oberpollinger
KaDeWe Berlin, Alsterhaus Hamburg, Oberpollinger Munich
Christmas 2022
Concept Development
Campaign Rollout
Print Design (including POS materials, signage, holiday cards, in-store elements)
Digital Design (including invitations, campaign assets)
Layout & Adaptation
Implementation of Illustrations (based on artwork by Olaf Hajek)
Creative development and execution of the Christmas campaign for KaDeWe, Alsterhaus, and Oberpollinger. Based on original illustrations by Olaf Hajek, the visual concept was translated into a cohesive system across print and digital. POS applications included holiday cards, signage, and in-store installations, developed in close collaboration with the visual merchandising team. Digital assets such as invitations completed the campaign’s cross-channel presence.
